Engaging Donors through personalized and deeper experiences

The Refugee Assistance Alliance is the only organization in South Florida providing continuous, human-centered support that helps legal refugees, who are already in the community, achieve self-sufficiency within three years. At a critical moment, when state support for refugees was declining, RAA recognized the need to rethink how it engages and mobilizes its donors.

We partnered with RAA to design a donor engagement strategy built for relevance and connection. The result was a flexible, multichannel communications system anchored by a customizable digital interface - allowing the organization to speak to each donor’s interests, values, and motivations with clarity and care.

At its core, the strategy empowers RAA’s team with intuitive, adaptable tools that support more personalized outreach while deepening donor connection through compelling stories and clear impact. The system delivers the right message to the right supporter, in a way that feels personal, meaningful, and mission-driven.

‍